alice Two steps forward IN THE 100th issue of International Viewpoint, at the end of May this year, we launched a subscription and fund drive for the magazine. Our targets were to win 100 new subscriptions and 4,500 US dollars in contributions before the end of this year. We need just a small last effort by our supporters to achieve these modest targets. HILARY ELEANOR
By the first week of November, we were able to record an increase of 85 subscriptions and 4,000 dollars (£2,750) collected for IV's fund drive. We have had an excellent response to our appeals, particularly Special Xmas s offer rational
Reselations pl ongress of
Twelfth the Fpurt Inter OnE
U E S P E FREE: ecl from readers in Denmark, Sweden, the Netherlands and the the Netharlanda USA, in addition to many contributions from readers all over the world.
As we said when we lauched this promotion campaign, these are difficult times for an internationalist, revolutionary magazine. In the absence of any other source of aid, we have to rely on our supporters to maintain the magazine and win new readers.
International Viewpoint is currently distributed to 52 countries in the world, but in the overwhelming majority of these the standard of living of the mass of people is well below any Western notions of "poverty line". . To continue to extend our circulation in the so-called third world, we depend heavily on readers in the West.
Within the limits of our resources, we are constantly trying to improve the look and readability of the magazine, and hope that you will continue to send in your suggestions for improvements.
In the first half of 1987, thanks in good part to the contributions to our fund drive, we will be able to make a qualitative advance through the purchase of new computerized wordprocessor and pagemaking equipment. Not only will this help us to cut costs and save valuable time, but computerized page layout should enable us to be much more flexible in terms of the magazine's content and design. ubscription
International VIEWPOINT Take out a one-year subscription before January 31st, 1987, and we will send you a FREE COPY of the Resolutions of the Twelfth World Congress of the Fourth International!
This 110-page special issue of International Viewpoint is worth 50 francs.
Just complete the subscription form on page two to receive this free offer. And don't forget to tell your friends!
EDITORIAL CUITORIAL Of course, all this doesn't herald the demise of our campaign for new subscribers and funds. We will need continued continued support in the new year to offset the costs of our new technology, and to continue improvements to IV.
In order to give a last minute order boost to our current campaign, we are making a special offer for one year subscriptions that come in before January 31st of a free copy of the Resolutions of the Tweifth World Congress of the Fourth International. This World Congress was held in January 1985, and all the major resolutions are reproduced in this 110-page special issue of IV, with an introduction to the debates that were held. Subscribe now to save money
We hope that our readers will use this special offer to win new subscribers over the next two months. Current subscribers whose sub runs out later than January 31st can take advantage of this offer by resubscribing earlier than usual. A further 21 issues will be added to the remainder of your present subscription. And of course, this special offer would make an ideal Christmas gift!
There is an additional reason for taking advantage of this special offer now. Unhappily, mainly due to the wild fluctuations of the capitalist money markets, from the first issue in February next year we will have to make some small adjustments to our cover price and subscription rate. Although there will be no changes in our prices in French francs, our sterling cover price will rise very slightly. Both the subscription rates and the cover price in dollars will rise, but for our readers in the Americas this will be the first time IV prices have risen for four years.
Knowing that IV is not cheap in comparison with similar size national publications, we will do our best to keep these increases as low as possible. But with most of our income coming in sterling and dollars, the wild cavortings of the international exchange rates have hit us particularly hard. Alongside this, our printing and postage costs have both increased this year making price changes inevitable.
But we think IV is well worth the extra cost. It offers a unique opportunity to keep up with news and analysis from correspondents all over the world in a way that national journals, by their very nature, cannot.
With your continued support, we look forward to an even better new year.
3
International Viewpoint 24 November 1986